Those who use social media primarily want to network with like-minded people, receive information and inspiration, or be entertained – and very often: present themselves. Social networks are the digital form of analog social networks, only with more range. Facebook used to be the international friend network that enabled a circle of friends across national borders.
But now to the point…
What is social media marketing?
Social media marketing shouldn’t be the digital equivalent of a barker. But a tool to be directly accessible and approachable for customers on the one hand and to create added value within the social platform.
Many understand social media marketing as a pure “content seeding” platform. This type of social media marketing can be observed very well in Xing groups. Marketers join a group there, let’s say, on content management and then diligently distribute their blog posts. More marketers are stepping in to spread their blog posts as well. And soon, we will have a group that is not characterized by the mutual exchange but by advertising for one’s blog posts. There is probably not a single person in these groups that the marketers want to reach…
Importance of online marketing
Nowadays, social media marketing has become an integral part of the business life of many online retailers and companies – sometimes even as a stakeholder strategy as part of business plans. Especially in the consumer goods sector, almost every company operates at least one social profile. The number of possible networks has also increased rapidly in recent years. Therefore, companies should find relevant platforms and fill them with exciting content. A multi-channel strategy is undoubtedly recommended. However, this does not mean that all available channels must be played. Instead, it is the target groups and their usage behavior that is decisive in choosing a platform. Methods such as targeting, segmentation, and monitoring make it possible to reach relevant target groups and thus avoid wastage.
Usually, companies have specific (offline) PR experience. This know-how should be used – because the principles of successful corporate communication remain the same, at least in direction; only the technology and the environment have changed. Aspects such as corporate design, branding, or corporate publishing should not be neglected if the brand message is to reach users. A balance must be found between advertising and transparent, authentic communication or content marketing. Because too much advertising deters users relatively quickly. It is crucial to pick up the users at the right touchpoints with the right content and establish a feedback culture. Success principles in social media marketing are complex, but a little experimentation is appropriate. The first successes can often be seen after just a few months.
Influencers also play an essential role in social media marketing today. These are well-known people with a larger community who work for companies and recommend their products or build brand awareness online. Influencers use their own social media channels such as Instagram, Snapchat, or blogs.
How to get social media marketing right
Fortunately, there are many positive examples of how social media marketing works. The beverage company reposts images of Instagram users taking a picture of themselves with the beverage and tagging the photo on Instagram with the hashtag. If the photo of an Instagram user is selected, they will receive complimentary drinks from the company.
Another example is the clothing companies. Companies specialized in alternative clothing and positioned themselves early in line with the target group’s values. On social media (Facebook and Instagram), companies show the products as part of a lifestyle. But companies display product images and introduce the team and give insights into the manufacture of the materials and products. Seasonal discount campaigns in small competitions offer the target group an incentive to buy but are not intrusive, as they are primarily perceived as an advantage.
What is Cybermarket?
With over 2.6 billion monthly users, Facebook is undoubtedly the largest social media platform globally. That’s a billion with an M. If you want to take your marketing efforts to the most popular social network, Cybermarket is the place to be.
Cybermarket is a full-funnel ad agency that takes on the toughest challenges in performance marketing. Their talented Facebook experts have computer science, design, engineering, manufacturing, and psychology backgrounds. They solve the problem of attribution within Facebook, identify dynamically growing advanced audiences, and produce creative campaigns that will delight you. Cybermarket is a reliable Facebook Marketing and offers creative performance marketing. They create value for DTC lifestyle brands with media, creativity, and data in a mobile-first environment.
This agency is among the few powerful agencies. They use AI to simplify their clients’ rapidly changing marketing and ad tech environment. In addition, they are highly transparent ent. Clients always know exactly where their investment in ad spend is going.
Not quite convinced yet? Cybermarket has successfully managed millions of Facebook/Instagram ads with a positive ROI.
