Social Ads – no successful social media marketing without advertising!
An important – and often underestimated – part of a successful social media marketing strategy is advertising. Without “social ads,” it is almost impossible to achieve the reach you want your company to have! The platforms themselves have severely limited the organic space in recent years. In addition, social ads are a perfect means of reaching target groups in a targeted manner with an explicit limitation. Waste coverage can be reduced here – compared to many traditional advertising media – many times over!
This means that the algorithms work ultimately differently today – and in the future – than they did a few years ago! Especially as a company, it is challenging to build a critical reach without ads.
Even if it may seem almost “unfair” at first glance that more free reach was distributed in the past than today – Facebook and Co. will not change anything about this situation. On the contrary: the range will probably be further reduced in the coming months.
With social ads, it is not only crucial for companies to reach new target groups and potentially bring new customers into their own “cosmos.” Existing target groups should always be penetrated with a current budget. This is the only way to increase touchpoints with your own company and increase brand loyalty.
What is a social media marketing
Why even bother with social media marketing?
The search and purchasing behavior of consumers has changed significantly in recent years. As a company, it is always important to adapt to these changes. Internally, the necessary steps must be taken to stay abreast of these developments and thus maintain the privilege of keeping communication with the (potential) customers of one’s company as direct and uncomplicated as possible. As of today, the topic of social media marketing should always be an essential part of these considerations!
This is inevitably related to how social media has become a permanent part of our everyday lives. Communicate briefly with friends and family on Facebook. Quickly upload a picture to Instagram. Check Pinterest for new recipes. Pass the time during lunch break with TikTok.
Also, search LinkedIn for articles worth reading regarding a company issue. All these exemplary activities within social media are not uncommon but an integral part of our everyday life. More and more people are spending more and more time per day on social media!
Companies that do not recognize this development are in danger of disappearing entirely from the scene in the medium to long term. Because if a company does not manage to position itself where people today get their information and solutions to a problem, it is evident that decisions will be made in favor of your competition – provided that they are present on are on social media!
What Is Evenstar?
Evestar is a Florida-based agency. It helps eCommerce brands run robust and data-driven campaigns. And Evestar is more pragmatic than most. Not every brand is ready to scale, and Evestar’s approach is to determine how mature your brand is. This may sound like pitch, but it’s more of a math problem than anything else. Buying advertising requires a budget and a healthy cash flow. Without the ability to test ad campaigns to find winners, it’s harder to scale.
Evestar looks at fundamental metrics that prove your brand is poised for growth. Your conversion rate, average order value, and lifetime value are the best indicators, and once they add up, it gets down to business.
Evestar knows that ads and campaigns that stop scrolling rely on solid creative content. To create the best possible ads, they focus on what makes your brand and product stand out while delving into more minute details that resonate with your audience. In social media, Evestar relies on Facebook and Pinterest ads. It also delivers YouTube and Google ads and email and SMS marketing campaigns.
