What is social media marketing? Social media marketing definition and goals
If you use social networks for marketing purposes, you speak of social media marketing (SMM). This includes the creation and display of specific content and the maintenance of business relationships. The focus is, therefore, on communication within social networks. Especially in recent years, social media has developed into an essential online marketing channel.
In social media, users can network and communicate with each other online. The focus is usually on sharing user-generated content. They can be divided into networks and messengers, but some media can also have aspects from both areas. Germany’s most important social media platforms include Facebook, YouTube, Twitter, Instagram, Snapchat, Pinterest, XING, LinkedIn, and WhatsApp.
Registrations in social media statistics
Social media is already part of everyday life for 9 out of 10 internet users.
The platforms mentioned each serves a particular division, which means that it is little if any competition. For a company that wants to get started in social media, selecting the proper channels is mainly related to the chosen target group.
Companies can pursue several different goals, which should be based on their products and the selected media. Possibilities for this are:
- Drive traffic to your website through affiliate links
- Conversion rate optimization
- Improve communication with the target group
- Establish a brand identity via digital branding
- Cultivate your image or strengthen positive brand associations
- Increase company awareness
- Generate leads
- Conduct market research at a low cost
- Improve customer service
Facebook is still the most popular social network. In 2021, it recorded 2,740 million monthly active users. Founded in 2004, it is one of the pioneers in social media. The company has been growing steadily for years, doubling its revenue from 2017 to 2020, jumping from $41 billion to around $86 billion. Due to the high number of users, Facebook has also become a popular advertising platform.
Due to newer media such as Instagram and Tiktok, the platform now only plays a subordinate role among young people. In 2012, 87% of 16-19-year-olds said they used Facebook – in 2020/21, that was only 32%.
Instagram has been a subsidiary of Facebook since 2012 and is primarily used to share image and video content. While videos have been kept relatively short in the past since 2018, Instagram has been offering the option of uploading videos of up to 60 minutes in landscape format via IGTV. At the core of Instagram is the lifestyle that users share with their followers through posts or stories. Accordingly, Instagram is one of the essential platforms for influencer marketing. In addition, you can convert your account into a business account, which gives you access to statistics and some KPIs. In recent years, there have often been changes in the algorithm, some of which are serious, which is why companies, in particular, should always be up to date to optimize their KPIs.
What Is Little Media Agency?
This UK-based agency claims to excel at creating creative content that resonates with their client’s audiences. It can help you achieve all your social media marketing goals like B. increasing website traffic, increasing social presence, creating brand awareness, etc.
That is not all!
They not only take care of your social media marketing but also offer training and consulting for your internal employees. They run workshops to train your employees in the techniques and skills of social media marketing.
Is this agency right for you?
If you are looking for an agency that will work for you and with you, this is a good option.
Here is the list of their services:
- Social media
- video marketing
- to blog
