Hardly any marketing discipline has developed as dynamically as social media marketing in recent years. After a few years on the brink, social media has firmly established itself in many companies’ marketing mix. Social media are not just another channel used for content and advertising but also a direct line to your customers.
Social media marketing thrives on the willingness of customers to use the respective channels continuously. Various studies show that consumers’ use of social media platforms has not only increased in recent years but is also spread across several platforms and, above all, (almost) all age groups. There are now over 38 million people in Germany who regularly use social media. A gigantic figure shows the potential of social media marketing at a glance!
For companies, social media marketing means understanding their target group. This is the only way to identify the social media channels relevant to your company and effectively integrate them into your communication strategy.
The next step is to generate content tailored to the platform and the target group and continuously share it. Because just as different languages are spoken in other countries, some social media channels also have their language! From the point of view of a company, social media marketing is, in a certain respect, the art of understanding the respective platforms in detail, using them with content, and thus reaching your target group in the long term.
What is social media marketing?
Social media marketing is a part of online marketing. Social media channels – such as Facebook, Instagram, Pinterest, TikTok, and Twitter – produce content for your target group. Companies that operate social media marketing publish content on the platforms, react to user comments, answer direct inquiries, process feedback and complaints, and interact with the users of the platform themselves. This generates new customers, leads, and cooperation. In addition, customer satisfaction is often sustainably improved through direct contact.
“Good” social media marketing thrives on creative content that effectively conveys the added value of your solution(s) to the desired target group. On the one hand, the design of the content plays a significant role. On the other hand, the content must be graphically prepared so that it fits both the user behavior on the respective channel and the target group itself. If you combine these factors as a company, your content is more likely to be heard by the target group.
Social media marketing – a definition
Finding a fixed definition for the topic of social media marketing is difficult simply because the dynamics surrounding this topic are constantly evolving. Initially, social media was still a marginal phenomenon in marketing – even just labeled as a “trend” by many – they have developed into an integral part of modern marketing.
In this sense, social media marketing is a way for companies to connect with existing and potential customers using the most popular social media. Social media allow the company to publish ongoing content and, in this way, to communicate with the users of the platform(s).
In addition to sales promotion, companies can also use social media to expand their reach, open up new target groups and increase the brand loyalty of existing customers. Furthermore, social media can react more quickly to complaints and convert feedback from social media into product innovations.
User numbers of the most important social media marketing platforms
The number of social media users has risen steadily in recent years. Especially with new social media channels like TikTok, the number of users increased almost “explosively.” As a company, you should not underestimate these times and platforms! Because depending on which target group you want to address, there could be an opportunity to build up a large community on such new channels at an early stage.
There are now over 32 million active users per month on Facebook alone . Instagram also has over 25 million monthly active users. YouTube has over 28 million daily users. And even the fairly “new” platform TikTok shines with over 5 million active users per month. We are ascending trend! LinkedIn is also relevant, especially in the “B2B” context.
What’s Vireo Video?
Vireo Video is a video marketing agency specializing in YouTube marketing. This includes video strategy, YouTube SEO optimization, video advertising on YouTube and Facebook, and influencer marketing on YouTube.
Vireo Video develops comprehensive Video Marketing Strategy Blueprints that drive your brand’s success and accelerate your growth. They’ll help you create an effective, data-driven video strategy that dramatically increases your viewership and revenue. The agency determines who your target customers are online and what video content they are searching for and consuming. They then develop a strategy to ensure your videos capture and keep your audience’s attention.
With targeted YouTube and Facebook ad placements, Vireo Video maximizes your ROI with video ads. You do this using a three-step process:
- Creating a marketing plan to find new ways to reach the online audiences you’ve previously struggled to reach
- Pilot campaigns to thoroughly test a range of targeting strategies and demographics
- Ongoing campaigns – including regular A/B ad testing, revision of copywriting and targeting, and implementation of new strategies released by the advertising platforms
