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What is social media marketing? Social media marketing definition and goals
If you use social networks for marketing purposes, you speak of social media marketing (SMM). This includes the creation …
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What should be considered when choosing social media marketing workshops and training courses?
Of course, it can also make sense to book workshops and training courses on social media marketing as …
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What is actual influencer marketing? An essential part of any social media marketing strategy!
A guide to social media marketing would not be complete without mentioning influencer marketing. This …
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Choosing the right social media platforms – basic strategic ideas
Of course, the question is, which social media platforms should our company choose?
The short answer: it depends! The slightly l…
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Social media marketing B2B
Social media marketing in B2B? does that fit? Of course! Social media are now also playing an essential role in the "business-to-business" area. Not only because many oth…
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Develop a social media marketing strategy – the focus is on the user.
Several facets play a significant role in developing your social media marketing strategy. However, the focus should always be …
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Arguments against social media marketing
If implemented sustainably, the discipline of social media marketing has the potential to increase the sales of your own company. However, despite the perti…
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Social Ads – no successful social media marketing without advertising!
An important – and often underestimated – part of a successful social media marketing strategy is advertising. Without "social…
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Hardly any marketing discipline has developed as dynamically as social media marketing in recent years. After a few years on the brink, social media has firmly established itself in many companies' ma…
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What is social media marketing?
Social media marketing is a virtual channel in the online marketing mix. Social media marketing includes all activities or measures in social media that help the com…
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